Social Origin

Stay connected with your family through storytelling and cultural heritage

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  • USA


  • Social media

Company size

  • 1-10 Employees


Services we provided

  • UX Audit
  • Competitor analysis
  • Information architecture
  • User interface design
  • Design system

Origin is a unique app designed to connect students living abroad with their families, enabling them to stay connected to their roots and traditions. The app allows users to organize their photos into shared albums and emphasizes the storytelling aspect.

The challenge

The challenge in this case study is to create an intuitive and engaging user experience that addresses the unique needs and motivations of both the student users and their families. The design should facilitate easy photo organization, seamless storytelling, and effortless collaboration, allowing users to share meaningful stories and maintain a strong emotional connection with their families despite geographical distances. Additionally, the design should evoke a sense of nostalgia and cultural heritage, creating a warm and inviting atmosphere within the app.

The solution

The solution includes the following key elements:

  1. User-Focused Design: The UX/UI design provides an intuitive and accessible interface that allows effortless navigation, photo organization, and storytelling.
  2. Storytelling Emphasis: The app’s main feature is storytelling, allowing users to select photos from albums and record narratives behind them. This functionality enables emotional connections and fosters a deeper understanding of their cultural roots.
  3. Shared Albums: Users can create shared albums, enabling family members to access and engage with the photos and stories.
  4. Privacy and Security: The solution prioritizes user privacy and provides robust privacy settings.This ensures a safe and secure platform for sharing personal memories and stories.

Based on the findings from the competitor analysis, a list of potential areas for improvement and innovation was generated. These opportunities aimed to enhance the Origin app’s user experience, differentiate it from competitors, and address any pain points or unmet needs identified during the analysis.

The visual design of Origin focused on creating a warm and inviting atmosphere. The typography was chosen to be legible and accessible, providing a pleasant reading experience for all users. While the color palette included soft and soothing tones.

Intuitive user interface

The user interface design is intuitive, ensuring a seamless and effortless user experience. The navigation is simple and straightforward, allowing users to easily access and interact with the app’s features. The design prioritizes usability, ensuring that users can navigate through albums, select photos, and share stories with minimal effort.

Visual storytelling

The emphasis on visual storytelling sets the design apart. The app provides a visually rich and immersive experience, leveraging the power of images to evoke emotions and memories. The design elements enhance the storytelling process, making it intuitive and engaging for users to share the stories behind their photos.

Visual designs

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