Origin is a unique app designed to connect students living abroad with their families, enabling them to stay connected to their roots and traditions. The app allows users to organize their photos into shared albums and emphasizes the storytelling aspect.
The challenge in this case study is to create an intuitive and engaging user experience that addresses the unique needs and motivations of both the student users and their families. The design should facilitate easy photo organization, seamless storytelling, and effortless collaboration, allowing users to share meaningful stories and maintain a strong emotional connection with their families despite geographical distances. Additionally, the design should evoke a sense of nostalgia and cultural heritage, creating a warm and inviting atmosphere within the app.
The solution includes the following key elements:
Based on the findings from the competitor analysis, a list of potential areas for improvement and innovation was generated. These opportunities aimed to enhance the Origin app’s user experience, differentiate it from competitors, and address any pain points or unmet needs identified during the analysis.
The visual design of Origin focused on creating a warm and inviting atmosphere. The typography was chosen to be legible and accessible, providing a pleasant reading experience for all users. While the color palette included soft and soothing tones.
The user interface design is intuitive, ensuring a seamless and effortless user experience. The navigation is simple and straightforward, allowing users to easily access and interact with the app’s features. The design prioritizes usability, ensuring that users can navigate through albums, select photos, and share stories with minimal effort.
The emphasis on visual storytelling sets the design apart. The app provides a visually rich and immersive experience, leveraging the power of images to evoke emotions and memories. The design elements enhance the storytelling process, making it intuitive and engaging for users to share the stories behind their photos.