At Solace, the collective talent and energy of our team is a force multiplier. To solve any business challenge the team is the key ingredient to ensure a high-quality application is built. By bringing together the best talent in a culture where our team thrives, our clients all see the passion and impact in their digital products. From day #1 you get to work with the best in their craft, uniquely talented and committed to your project.
After delivering numerous high-end experiences, collectively we’ve fine tuned our process over and over to ensure software is built on-time and to quality. Nothing is worse than a poor process and mediocre results. With Solace you get a framework for development set out where each stakeholder and team member plays their part in delivering outstanding software every time.
Startups need to move fast with limited runways and investor pressures. Enterprises need to get ahead of the competition and innovate to grow market share. Using the Agile SCRUM methodology, we commit to sprints, deliver quickly and iterate fast. Moving at speed is essential when bringing new products to market and you can rely on us to meet deadlines.
The secret to designing a successful brand is fully understanding the needs of its target audience, analysing the competitive landscape, identifying the gaps in the market, and translating the findings into a desirable, outstanding and thought-provoking brand personality and visual identity.
We go deep into the team’s vision for where they see their company in a few years, but most importantly we identify what brand identity has the potential to be the visual leader in their market space.
We kick-off with a half-day Brand Strategy workshop which includes identifying your target audience, competitive landscape, brand values and vision, and understanding your business strategy for the next few years.
After the workshop we’ll roll up our sleeves and work on crafting your brand strategy, including your unique brand personality and tone of voice. As part of the process, we will create a few design concepts (moodboards), reflecting your brand strategy but having very different visual styles.
At this stage brand exploration starts which will culminate with a full branding pack, including a unique logo, colour palette, typography, illustrations, iconography, brand patterns, social media templates, packaging, and any other branding assets you might need.