Case study
Taking Prograd users experience to the next level
Prograd helps you find the right solution to your money goal by providing ways to earn, save or sustainably borrow the money you need to build a better life.
A high drop-off rate on the onboarding flow
Solving this problem was crucial to the product’s growth. Some common issues included a confusing and difficult-to-use interface, a lack of clear value proposition for the user, and a lack of guidance and support.
We proceeded with a range of UX exercises to better identify the root cause of our problem and provided the new & more engaging user flow as well as updated user experience
Identifying UX Challenges in the Onboarding Process
A high drop-off rate in the onboarding flow was preventing user activation and limiting product growth.
Uncovering Pain Points and Designing a Frictionless Experience
We also needed to make experience more engaging and valuable to encourage users retention.
Creating an Engaging & Intuitive Onboarding Flow
We reimagined the onboarding flow with a clear, structured, and user-friendly approach that helps users understand the product’s value and take action faster.
Bringing the Redesigned Onboarding Flow to Life
After finalizing our research insights and UX/UI designs, we moved into the development phase, ensuring that the new onboarding flow was seamlessly integrated into the app. Our focus was on maintaining design consistency, optimizing performance, and ensuring a smooth user experience across all devices.
Optimizing the Design for an Engaging Mobile Experience
With mobile users making up a significant portion of the audience, we tailored the onboarding flow to ensure a smooth, intuitive, and engaging mobile experience. Our goal was to create a responsive, touch-friendly interface that adapts effortlessly across different screen sizes while maintaining the same clarity, guidance, and usability as the desktop version.
A Smart, Intuitive, and Goal-Oriented Financial Experience with Prograd
The design of Prograd was meticulously crafted to provide a seamless, intelligent, and goal-focused financial management experience. By integrating intuitive UI elements with real-time data tracking, Prograd's users can visualize, track, and optimize their financial goals with clarity and ease.
