Case study
Doubling conversion through improved UX/UI
OnePulse is a self-service research platform that allows for surveys to be quickly created, distributed, and analysed to generate actionable insights for almost any organisation or business. Users can target narrow or vast audiences of 100M+ on a global scale and execute one-off research projects or subscribe.
Improving OnePulse’s UX/UI for Growth & Retention
To stay ahead of the competition and enhance user engagement, OnePulse needed a strategic redesign of their SaaS and mobile app. With no dedicated UX/UI expertise in-house, they sought a solution to improve usability, increase user value, and optimize conversion and retention rates.
Delivering High-Fidelity Designs for Scalable Growth
Anna Barker
Head of Product
Improving User Engagement, Retention & Conversion
OnePulse faced a critical challenge: their existing SaaS and mobile platform needed a UX/UI refresh to stay competitive, enhance user experience, and increase conversion rates. However, with limited in-house design expertise, iterating on their product was difficult.
Aligning Design with Development Capacity
To ensure a smooth and efficient implementation, we worked closely with OnePulse to prioritize design updates based on business goals and developer bandwidth
Elevating the OnePulse Experience
Once the UX strategy was in place, we focused on creating polished, high-fidelity designs that transformed OnePulse’s SaaS and mobile experience.
Bridging the Gap Between Design & Implementation
With the high-fidelity designs finalized, we worked closely with the OnePulse development team to ensure a smooth transition from design to implementation.
Redesigning User Flows for a Product-Led Growth Strategy
To drive higher engagement, retention, and conversions, we redesigned the SaaS onboarding and upsell flows to align with a product-led growth model. By focusing on a seamless and intuitive user journey, we ensured that new users could quickly experience the core value of the product, leading to increased adoption and organic growth.
A Smarter Way to Organize, Assign, and Track Work
With role-based permissions, streamlined task assignments, and real-time progress tracking, teams can work together effortlessly. High-fidelity, development-ready designs were delivered at the right moments, ensuring a frictionless workflow between planning and execution. The result is a structured yet flexible team management experience that empowers teams to stay aligned, productive, and focused on delivering impact.
Optimized for Every Screen, Built for Every User
The OnePulse website was designed with a fully responsive framework, ensuring a smooth and consistent experience across all devices. Whether accessed from desktops, tablets, or mobile phones, the interface adapts dynamically to different screen sizes without compromising functionality or usability.
Enhancing OnePulse’s SaaS, Mobile, and Marketing Ecosystem
While collaborating with the OnePulse development team, Solace worked to implement new designs across both the SaaS platform and mobile applications, ensuring a consistent, engaging, and user-friendly experience.
