Case study
Building a design prototype for National Savings & Investments
National Savings & Investments helps you find the right solution to your money goal by providing ways to earn, save or sustainably borrow the money you need to build a better life.
A high drop-off rate on the onboarding flow
Solving this problem was crucial to the product’s growth. Some common issues included a confusing and difficult-to-use interface, a lack of clear value proposition for the user, and a lack of guidance and support.
We proceeded with a range of UX exercises to better identify the root cause of our problem and provided the new & more engaging user flow as well as updated user experience
After finalising our user experience audit we created a new step by step user flow
We aimed to get rid the cognitive overload by breaking the required information into small and meaningful chunks. We added the inbetween steps to reward the user and show that we are really listening.
Transforming User Flow into a Clear and Accessible Financial Experience
After meticulously mapping out the user flow, we focused on creating a visually clear, intuitive, and trustworthy interface for the National Savings & Investments (NS&I) product. Our goal was to ensure users could navigate their accounts, perform transactions, and manage savings effortlessly, while maintaining financial transparency and security.
A Research-Driven Approach to Simplified Savings Management
Following extensive user research and data analysis, we developed a clear, intuitive financial goal navigation system for National Savings & Investments (NS&I). Our aim was to empower users with a seamless way to track, manage, and work toward their savings goals, ensuring financial clarity at every step.
Delivering a Seamless, Trustworthy, and User-Friendly Financial Experience
Through thoughtful user flow refinement and meticulous visual design, we transformed the NS&I platform into an intuitive and engaging financial management experience. Our design approach ensured clarity, accessibility, and ease of use, allowing users to navigate their savings, perform transactions, and manage their accounts with confidence.
