Case study

Vibrant new website telling Naviator's story

Project overview

Mechanical, aerospace, fluid dynamics engineers, designers, and developers researched, ideated, and built a pioneering new drone capable of over and underwater missions, suited for military, oil and gas, environmental research, fisheries, and other applications that require underwater video investigation.

(Details)
Headquarters
Piscataway, New Jersey, United States
Industry
Unmanned Aerial Vehicles
Company size
10 employees
Services provided by Solace
Brand design
Marketing Website
The problem

The key challenge for the new Naviator marketing website was to make what seemed impossible “real” through words, imagery, and video.

The solution

The Solace Team brought together their product design, UI/UX, and marketing expertise to find the optimal way to highlight the unique and powerful capabilities of The Naviator

Compelling imagery and great narrative, alone, would not be sufficient to convey the level of innovation. In the end, innovative use of video and still imagery in an engaging and interesting layout brought The Naviator to life and reinforced its incredible capabilities.
Crafting a High-Tech Brand Presence

A Bold, Innovative Look to Define The Naviator’s Market Position

To establish The Naviator as a leader in its field, we created a cutting-edge visual identity that reflects its advanced capabilities and disruptive innovation. Our goal was to design an interface that feels sleek, futuristic, and intuitive, reinforcing the product’s technological edge while maintaining accessibility.

Streamlining Navigation & Enhancing User Experience

A Seamless and Intuitive Interface for Effortless Interaction

To ensure optimal user engagement and accessibility, we developed an intuitive UI/UX strategy that simplifies navigation while highlighting The Naviator’s unique capabilities. Our approach focused on reducing cognitive load, making the user journey smooth, efficient, and engaging.

Turning Innovation into a Compelling Story

A Strategic Marketing Approach to Showcase The Naviator’s Power

A great product deserves powerful storytelling. We crafted a marketing-driven design approach that ensures The Naviator’s unique value is clearly communicated to potential users and stakeholders. Through compelling visuals, strategic content placement, and conversion-focused UI, we designed an experience that drives engagement and adoption.

Consistent, Scalable, and Optimized for Every Device

A Unified Experience Across Desktop, Mobile, and Tablet

In today’s digital world, users expect seamless access across multiple devices. We designed The Naviator’s interface to be fully responsive and touch-friendly, ensuring a consistent experience whether users interact on desktop, mobile, or tablet.

The result

Transforming The Naviator into a Visually Stunning and User-Centric Platform

Through a holistic design approach combining UX strategy, branding, and marketing-driven UI, we successfully transformed The Naviator into a cutting-edge, intuitive, and high-performing platform. Our team focused on creating a seamless user experience, a future-forward visual identity, and an optimized multi-platform interface, ensuring that The Naviator stands out as a market leader in its industry.