Case study
Building a finance-education and investing platform for GenZs
Fint is an investment portfolio app that focuses on helping today’s youth overcome financial losses and instability. Users are provided with a well-structured investment portfolio in climate, crypto, and e-sports, along with guidance to make better investment decisions, ultimately leading to positive yearly returns.
Fint approached us, looking to reshape the way that GenZ invests and consumes finance content.
With an existing core services-based business, the founder had noticed key problems with the way young people invest and wanted to create a platform to solve the challenges. Being the first product-based venture that the founding team embarked on, they were looking for a partner to take ownership, incubate the idea and drive it to market. Moving the focus to a product business has exponential growth potential and a broad impact on society.
We delivered a 6-month long engagement, taking the idea from inception to product-market fit.
The main visual style was established to convey a bold image, using bright colours to appeal to young adults.
Typography is modern, refined, readable, and attractive to the target demographic. The trust element was considered on the interface level to ensure that the app inspired confidence that Fint is a safe finance provider.
Seamless, Modern, and Instantly Recognizable Finance Branding
The Fint app icon is designed to be instantly recognizable, blending modern simplicity with a sophisticated gradient that symbolizes growth, innovation, and financial clarity. The soft yellow-to-purple gradient reflects a balance between stability and future-focused progress, aligning with Fint’s mission to help users build structured investment portfolios with confidence.
A Modern and Strategic Visual Identity for Smart Investments.
By integrating black, white, vibrant blue, and yellow, we crafted a look that feels both professional and forward-thinking. The abstract shapes convey movement, progress, and a data-driven approach—aligning perfectly with Fint’s mission to help clients achieve long-term financial success.
“GenZs are prepared to invest in Tilt Portfolios”
Using leading lean startup principles, we completed an end-to-end UX process, validating the riskiest assumption. Multiple UX activities were completed, including story mapping, prioritisation matrix and user journeys.
Our primary and secondary personas, which outline goals, pain points, demographics, personality and investment style, were created using primary research data.
This approach enabled the Solace team to empathize with user motivations and create solutions tailored to their aspirations.
Producing low-fidelity wireframes based on primary research data enabled us to devise solutions aligned with users.
We then conducted usability testing to ensure the designs enabled fluid user journeys and encouraged investment in the respective portfolios.
Building foundations for a consistent design future
Implementing an atomic design system allowed for great consistent and efficient design sprints for both the mobile app and marketing site.
Live on Google Play and Apple App Store
Developed with React native, the app is live and already has hundreds of users. Consistently receiving 5 star reviews, we were incredibly to read the following from one user. “The user experience is smooth and intuitive, making it easy for beginners. The app provides clear insights and transparency is what I love the most. Excited to see how it evolves and highly recommend!
