Case study
Complete, whole-person care in one place
Goodpath is a personalised medicine company that offers custom care plans as a health benefit for employees. After completing an online assessment, each user is paired with a health coach, sent a monthly box with supplements and given daily tasks – such as body exercises, stretches, or meditations; all tailored to their symptoms.
50% of users did not complete their online assessment
Goodpath’s unique service starts with an online assessment to gather information necessary for creating a customised care plan for each patient. We had to reduce the drop-off, and enable the true value of goodpath’s service to be realised
Working in design sprints with the Goodpath team we delivered a new design system, re-designed mobile app, and an improved online assessment flow
Shirley Leong,
VP Product
We started the project with a detailed discovery phase, consisting of a UX audit and research of the client’s current product.
Our primary focus was to ensure the sign-up flow was straightforward, the mobile app architecture was functional and user-friendly, and each patient could reach their health goal at the end of their care plan.
Enhancing Brand Identity with Distinctive Typography
By carefully selecting typefaces that balance readability, modern aesthetics, and brand personality, we ensured that every interaction—whether on the web, mobile, or SaaS platform—feels polished and engaging.
Seamless, Data-Driven Care Plans for a Healthier You
Through a structured onboarding and engagement process, we ensured that GoodPath's users will have a seamless transition from assessment to daily health management, empowering them to take control of their well-being
Testing our ideas with real users
We conducted several usability tests that focused on validating user journeys. With these insights, we could understand the next steps in the design process – workflows that need further iteration and those that are ready for development.
A Personalized and Engaging Health Management Experience
The redesigned GoodPath app provides a personalized, structured, and user-friendly experience, making it easier for users to follow their health plans, track progress, and engage in daily wellness activities.
