Case study
B2B constructions materials marketplace
Material Supply is a marketplace that leverages technology to provide the lowest possible pricing to industrial buyers like contractors, municipalities and private utility operators.
Andrew Allan
Co-founder & CEO, Material Supply
Material supply approached us at the start of their journey with an idea that needed a solid product design for the go-to-market strategy.
As a complex product that streamlines material ordering across the construction industry, the founder had numerous UX problems that needed solving. From elaborate scheduling to product recommendations, a UX process needed to be executed that presented clear solutions to the challenges. Competing against key players, they needed a world-class UI to help differentiate in the market and give them strong leveraging power to scale up.
We proceeded with an initial 12-week engagement to design the product from scratch
Our main focus with material scheduling was to empower the user to choose materials based on lead time, price and popularity.
Enabling them to see at a glance the best materials for their consturction project. Using a sidebar to preview materials, enables users to quickly scan through products and make fast comparissions. Looking at the strengths, weakness opporunties and threays provided a clear indusator of which featrures to push forwards to diffrentiate Mateiral Supply.
With a complex product architecture, we built solutions first non-digitally on paper to explore potential options.
Then moved to digital to flush out initial ideas and bring the user journeys together. Numerous ideation sessions were carried out to devise screens that solved user problems but maintained the desired ease of use.
Devising a conversions-led marketing website was a clear objective to facilitate inbound leads as Material Supply increases traffic.
The visuals uniquely fit around the brand image and the architecture communications value adds of the product.
To enable future releases of the product to be faster, we componentised the product in a design system, enabling there to be a single source of truth.
Defining Visual Consistency for a Seamless User Experience
To ensure a consistent, scalable, and visually engaging experience, we developed a comprehensive design system that establishes clear branding, typography, color schemes, and UI components. This foundation allows for seamless usability, improved readability, and a structured design approach across the platform.
Designing a Seamless and Scalable Marketplace Experience
Our team worked closely with Material Supply to craft a user-centric digital experience that simplifies construction material procurement for both buyers and suppliers. By focusing on clarity, efficiency, and conversion-driven design, we delivered an interface that enhances trust, usability, and engagement.
