Solace is a London based digital product studio with a distributed remote team.
Founded in 2016 and rebranded in 2021, Solace was born to accelerate startup ideas facilitating them to prosper and scale. Bringing together leading talent from strategy, design and development, we help business leaders with cutting-edge digital solutions.
The world is continually innovating and our studio adopts an open mind to keep up with the latest technologies. We’re committed to continual personal and business progression to remain ahead of the curve.
Solace, by definition, is to provide comfort, consolation, or relief. We remain level headed and solve business problems with ease to enable leaders to keep moving forwards in the digital space. Our studio is highly systemised to eliminate chaos and ensure clients have a comfortable project experience.
Founder & CEO
Hi there! I’m Leo, leading the product strategy and design over here at Solace. After working with 100s of founders to deliver complex digital products, we devised a system to take your product from zero to market-leading. Gone are the days of guesswork and ad hoc project planning. Instead, the Quantum process is a battle-tested way to establish a world-class product UI and UX.
We use robust processes to eliminate the risk of launching your MVP and instead build a product based on leading lean startup principles. Being a small distributed team based in London, we are an extension of your team and have your best interests at the forefront of our endeavours.
Our competitive advantage
We consult and challenge assumptions
First things first, we are not just a service provider. We consult, we advise, we ask questions and challenge assumptions. When taking on a project, you work with a product manager who’s goal is to be fully integrated with your business. The product manager plays a pivitol role in undertanding your vision, strategy and instilling your thinking into the product. They are your number #1 cheerleader and constanly consult with the design team to make sure the product is totally aligned with business goals.
Our process is battle tested
To yeild top-notch results, we have created a process that is highly systemised. Projects are not done on an ad-hok basis. Everything is planned down to a tee, then executed with absolutle precision. You may be asking… well, how does that help? From experience, timelines are accurate, quality is retained and you get a product that is a cut above the rest.
Design first brings ROI
Many studios start as a dev shop, then add on a design department. Our processes, culture and thinking behind the studio is all based around design. We believe before building anything, you must set solid foundations and hone in on breathtaking design. Yes, the power of design is real! Wait until you see the return on investment.
We design habit-forming products
Habits are behaviours done with little or no conscious thoughts. Our products are designed to help users formulate positive habits integrated with their daily lives. We understand the emotional psychology behind what drives users to engage with a product and develop a strategy to maximise user retention. For example, we use a variable reward system to keep users hooked on the product with constant anticipation, all driven by triggers such as push notifications.
Nathan Allanson, Founder of AudioTrig
“Solace were tasked with devising a way to drive up the conversion rate for my B2C business. Leo empathised with the customer and ensured that the end result was captivating and straight-to-the-point in terms of value perception, which is very important in the user-centric world we all live in. There was also a strong focus on the final handoff, which is great to see as a software developer myself.”